NextGenVision Technology helps technology startups’ marketing strategy by identifying target customers & market segmentation using the application scenario tool. Marketing strategy has become one of the most complex areas within a firm. While its main role is to create value for customers and capture a share of that value for the firm, a number of changes in the market -new players, technology shifts, explosion of media and channels, hyper-connectivity,

The process of determining the target customer for an innovative product differs from the process used in a more established marketplace because the latter process is based on already existing product categories. A startup’s product is assumed to be innovative and potentially disruptive to the marketplace. And so, determining the target customer requires a more qualitative approach. CRM process that help identify and target their best customers, generate quality sales leads, and plan and implement marketing campaigns with clear goals and objectives.